Join the BCFS Elite Access Card

A new kind of local loyalty—without the punch cards, and with way more magic.

What’s the Elite Access Card?

The BCFS Elite Access Card is your golden key to Durham’s most culture-forward residents—locals and visitors who show up, spend money, and support community-rooted businesses. Each month, hundreds of members use the card to unlock exclusive, off-menu, or behind-the-scenes experiences across Durham.

We’re now inviting a select handful of businesses to offer a special perk for the relaunch this fall.

Why Partner With Us?

  • Real Visibility

    We don’t just list your business—we build experiences around you. Your card perk becomes part of member email journeys, special campaigns, and real-world adventures.

  • Direct Connection

    We reach members by name, not algorithm. Our emails get opened. Our texts get read. Our members act.

  • High-Intent Audience

    84% of members are middle to upper middle income. 65% women. 55% aged 25–44. They’re tastemakers, loyalists, and neighborhood amplifiers.

  • Perk ≠ Discount

    We’re not asking you to slash your prices. We’re asking you to offer something intriguing—a VIP treatment, a secret option, a Tuesday-only favorite, first dibs, a freebie with purchase, or even a chance to try something experimental.

  • You Choose the Perk

    We’ll help you land on a perk that feels right for your business and exciting for our members. No fine print, just a good fit.

  • Tracked Impact

    We’ll show you how members engage, what they spend, and how often they come back—so you can measure what matters.

What Kind of Perks Work Best?

Here are some past or proposed perks from local partners:

  • Bull City Bake Shop – One free cupcake every Tuesday

  • Middle of May Thrift – Early access to new collections

  • Event Venues – First dibs on RSVP lists for private shows

  • Restaurants – Hidden menu items only Elite members can order

  • Bars – Free garnish upgrades, signature drink access, or skip-the-line at the bar

  • Retail – Surprise gift with purchase over $25

  • Service-Based Businesses – Invite-only consults or one-day appointment holds

What You’ll Get as a Card Partner

  • Feature in BCFS Access Card directory

  • POS code to track card redemptions

  • Joint mini-campaigns to increase visibility

  • Integration in campaign emails, city activations, and special cardholder-only journeys

  • Increased foot traffic and revenue

  • Ability to update your perk quarterly

Who Are We?

We’re the Bull City Freebie Society, and our drops have brought 1000s of people to doors in a matter of hours. With over 800 members (and growing 100–200/month), we’ve built a model that turns trust and delight into foot traffic and repeat business.

We don’t advertise. We activate.
We don’t ask for discounts. We build value.